Taylor Lautner, a.k.a. Jacob Black of the blockbuster movie franchise Twilight, was in town last week to meet his Filipino fans and promote his latest venture as the new “global Benchsetter” of fashion label Bench.
At the press conference, held August 16, the 21-year-old Hollywood hunk said that endorsing the brand wasn’t a hard decision to make because his style and the clothes simply jive.
"I am—first and foremost—comfort is huge for me. And I'm simple.
"I like simple. I'm a jeans and T-shirt guy, so I love some of Bench's really comfortable jeans and just simple V-neck T-shirts.
"But there are other stuff, like this jacket for example," referring to the blue blazer he was wearing over a plain white V-Neck top, teal pants, and brown leather boots at the presscon.
"I mean, what I love about Bench is you can dress it up or down, you know, the same outfit.
"I could show up at something in this jacket and I can make it look really fancy and spiffy or I can just wear it up and about and be cool and relaxed."
Program host Sam Oh was pretty impressed at how "fashion savvy" the actor sounded with his answer, and he replied, "Thank you. I'm trying really hard."
Taylor has not only found a new styling partner in the brand, but he also adds to its ever-growing list of international endorsers.
What does he think made him a "perfect fit" for the brand's image?
"You know, I am very... I'm relaxed and I like to be myself.
"And, like, I mean, going back to the comfort thing—'I can't do that if I'm not comfortable'—I just, I like to have a good time.
"I mean, all that Bench is about to me is being yourself, is expressing yourself, and being relaxed, and having fun; and I think it was just the perfect match."
Of course, Sam did not fail to ask about the thing that made Taylor famous with the ladies—his perfectly toned physique and rock-hard abs.
"Don't make me blush out here. There's lots of people watching," Taylor remarked with a shy smile, his head tilted down.
